In the heart of Burlington, Iowa, a simple snack has become a symbol of community pride and culinary tradition. Sterzing’s Potato Chips, with their unmistakable crunch and bold flavor, have been a staple in Southeast Iowa since 1933. More than just a snack, they represent a legacy of quality, resilience, and local heritage.
A Slice of History: From Candy to Chips
Barney Sterzing, originally a candy maker, founded the Sterzing Candy Company in 1933. Facing the challenges of the Great Depression and the summer heat that made candy production difficult, he sought a product that could withstand the elements. Potatoes, being heat-resistant, became the solution. By 1935, Sterzing had perfected his method of slicing and slow-cooking potatoes one batch at a time, giving birth to Sterzing’s Potato Chips.
The chips quickly gained popularity, especially during World War II when sugar rationing limited candy production. Sterzing’s commitment to quality over quantity ensured that the chips remained a local favorite. Even as other snack companies expanded rapidly, Sterzing’s chose to focus on maintaining the integrity of their product.
The Sterzing’s Experience: More Than Just a Snack
For many in Southeast Iowa, Sterzing’s is more than a brand; it is a part of their identity. The chips evoke memories of family gatherings, local events, and childhood treats. Their distinctive taste—salty, tangy, and robust—sets them apart from mass-produced alternatives.
You Know You’re from Southeast Iowa If…
You have packed Sterzing’s in your suitcase for out-of-state trips. You have debated the best way to enjoy them—plain, with dip, or as a sandwich topping. You have introduced friends to Sterzing’s, watching their reactions to the bold flavor. You have participated in local events where Sterzing’s were the unofficial snack of choice.
The Great Oil Change of 2015: A Community Reacts
In 2015, the FDA mandated the removal of trans fats from food products, leading Sterzing’s to alter their traditional frying oil. The change, though necessary for health regulations, affected the chips’ flavor, leading to widespread community feedback. Longtime fans noticed the difference, prompting the company to issue an apology and commit to restoring the beloved taste.
Former owners and loyal customers expressed hope as the company worked diligently to adapt the recipe while complying with health standards. The incident highlighted the deep connection between Sterzing’s and its community, emphasizing the importance of tradition and taste.
Sterzing’s Today: Preserving Tradition in a Modern World
Despite changes and challenges, Sterzing’s remains committed to its roots. The chips are still made fresh daily in Burlington, using the original method of slow-cooking sliced potatoes. The company has expanded its reach, shipping products across the U.S. and even internationally, thanks to requests from servicemen during the Vietnam War.
Sterzing’s has also diversified its offerings, introducing new flavors and products while maintaining the quality that customers expect. Their online store features a range of merchandise, allowing fans to showcase their love for the brand.
Celebrating Sterzing’s: A Community Icon
Sterzing’s Potato Chips have become an integral part of Southeast Iowa’s cultural fabric. They symbolize the region’s values: dedication, authenticity, and a strong sense of community. As the company continues to evolve, it does so with the support and pride of the people who have cherished its products for generations.
So, the next time you open a bag of Sterzing’s, remember that you are not just enjoying a snack—you are partaking in a rich tradition that has brought joy to countless Iowans for over 90 years.
On the off chance anyone is thinking about a gift for me, please consider a 2-4x size whatever is in stock. I’ve been trying for almost a year to save enough, then when I do, they only had m and l sizes!
For more information or to purchase Sterzing’s products, visit their official website at sterzingchips.com.
