In 2021, I became obsessed with copywriting.
I read 16 books, spent 4,400 hours studying blogs, and wrote 326 pieces of content. Here’s Copywriting 101!
1/ Write Like You Talk
Copywriting is a conversation.
Don’t talk AT your customer.
Make it fun.
2/ Make it Scannable
8.25 seconds is the average human attention span.
Make your copy easy on the eyes.
And you win.
3/ Use Seeds of Curiosity
But there’s more.
So read on.
But I didn’t stop there.
Let me explain.
Now here comes the good part.
These are seeds of curiosity.
4/ Understand The Purpose of A Sentence
The purpose of this sentence is to get you to read the next sentence.
And this sentence should get you to read the next one.
Every word counts.
5/ Practice, Practice, Practice
Copywriting is like golf.
The more you play, the better you get.
Wake up and write. Every day.
You’ll be a copy jedi in no time.
6/ Learn from The Best
Copywriting Templates – Justin Welsh
Copywriting Examples – Harry Dry
Copywriting Tweets – Dickie Bush
Copywriting LinkedIn – Austin Belcak
Copywriting Community – Greg Isenberg
These 5 are the copywriting mafia.
7/ Be Authentic
You have a unique voice.
Have fun expressing yourself.
Let your inner artist free.